Urban Ridge Rug

The Urban Ridge Rug is a sophisticated statement of handcrafted luxury, thoughtfully designed for contemporary interiors that appreciate architectural form, tactile texture, and timeless craftsmanship. Handwoven using premium Handloom Over Hand Tufting techniques, this exceptional area rug is crafted from 100% New Zealand Wool and features a beautifully sculpted composition of raised geometric bands that create remarkable depth, movement, and visual rhythm.

Inspired by modern architecture and tribal geometric artistry, the design combines bold chevron formations, structured linear grids, and finely carved horizontal textures into a balanced composition that feels both contemporary and timeless. Each raised motif is individually hand carved by skilled artisans after weaving, allowing light and shadow to naturally enhance the rug's dimensional appearance throughout the day.

Finished in a versatile Ash Grey palette, the Urban Ridge Rug effortlessly complements Contemporary, Modern, Scandinavian, Japandi, Industrial, Minimalist, Organic Modern, and Luxury interiors. The refined neutral tone pairs beautifully with natural oak, walnut wood, polished concrete, limestone, marble, travertine, boucle upholstery, linen fabrics, and curated designer furniture, making it equally suitable for elegant homes and premium hospitality spaces.

Crafted from ethically sourced 100% New Zealand Wool, this handcrafted rug offers exceptional softness underfoot while providing outstanding durability for everyday living. Wool naturally regulates temperature, resists wear, retains its luxurious appearance over time, and provides lasting comfort, making it an excellent investment for living rooms, bedrooms, executive offices, boutique hotels, luxury apartments, and designer residences.

The signature Handloom Over Hand Tufting technique transforms this rug into a work of textile architecture. Every carved chevron, linear band, and geometric element is meticulously sculpted by experienced artisans, creating subtle relief and sophisticated texture that cannot be replicated through machine production. Each rug celebrates generations of Indian craftsmanship while embracing a clean contemporary aesthetic.

Whether placed beneath a designer sofa, defining an open-plan living space, elevating a modern bedroom, or completing an architect-designed interior, the Urban Ridge Rug delivers warmth, texture, and understated luxury without overwhelming the surrounding décor.

Every Urban Ridge Rug is individually handcrafted using traditional weaving methods and premium natural wool. Slight variations in texture and carving are authentic characteristics of handmade craftsmanship, ensuring that every rug is genuinely one of a kind.

Created for homeowners, architects, interior designers, and luxury hospitality projects seeking premium handcrafted quality, timeless geometric design, and exceptional New Zealand Wool craftsmanship, the Urban Ridge Rug offers enduring elegance that remains beautiful for generations.

• Vacuum regularly using a low-suction setting or a brushless vacuum attachment.

• Clean spills immediately by gently blotting with a clean, dry cloth. Avoid rubbing the fibres.

• Rotate your rug periodically to promote even wear and maintain its appearance.

• Keep the rug away from prolonged direct sunlight to help preserve its colour.

• Use a quality rug pad to enhance stability, comfort, and extend the life of your rug.

• Professional cleaning is recommended when deep cleaning is required. Always follow care methods suitable for your rug's material and construction.

Which Rug Size Is Right for Your Space?

4' × 6' — Small & Versatile

Perfect for bedrooms, reading corners, entryways, and compact seating areas.

5' × 8' — Everyday Living

Ideal for bedrooms, smaller living rooms, apartments, and intimate seating areas.

6' × 9' — Spacious & Balanced

A great choice for living rooms, larger bedrooms, dining areas, and open seating spaces.

6'6" × 9'6" — Statement Size

Perfect for generous living rooms, master bedrooms, dining spaces, and designer interiors.

8' × 11' — Grand Interiors

Ideal for large living rooms, spacious dining rooms, luxury bedrooms, and open-plan interiors.

9' × 12' — Large & Luxurious

Best suited for expansive living rooms, large dining rooms, master suites, hospitality spaces, and statement interiors.

Round Rugs

3' Round — Entryways, bedside spaces & small accent areas

4' Round — Reading corners, small seating areas & children's spaces

5' Round — Accent seating, bedrooms & compact living areas

6' Round — Coffee tables, seating groups & medium rooms

7' Round — Larger seating arrangements & dining areas

8' Round — Spacious dining areas, living rooms & statement interiors

Orders are processed after successful payment confirmation.

Shipping

• Ready-to-ship rugs: Delivery within 5–10 days.

• Made-to-order & customised rugs: If your selected size, colour, or other requirements require production, delivery is estimated within 4–5 weeks.

• Hand Knotted Rugs – Customisation: Custom orders may take approximately 3–6 months.

• International orders: Delivery timelines may vary depending on destination and customs clearance.

Returns

• Returns and exchanges are subject to our Return & Refund Policy.

• If your order arrives damaged or incorrect, please contact us within 48 hours of delivery with clear photographs of the product and packaging.

• For complete details regarding shipping, delivery timelines, returns, refunds, and eligibility, please refer to our Shipping Policy and Return & Refund Policy.

• Every rug is handcrafted by skilled artisans, making each piece unique.

• Slight variations in size, colour, texture, and pattern are a natural characteristic of handmade craftsmanship and are not considered defects.

• Actual colours may vary slightly due to differences in screen settings and lighting conditions.

• Natural fibres may exhibit subtle irregularities that enhance the authenticity and character of the rug.

• We recommend using a quality rug pad to improve comfort, stability, and extend the life of your rug.