{"product_id":"urban-ridge-rug","title":"Urban Ridge Rug","description":"\u003cp\u003eThe Urban Ridge Rug is a sophisticated statement of handcrafted luxury, thoughtfully designed for contemporary interiors that appreciate architectural form, tactile texture, and timeless craftsmanship. Handwoven using premium Handloom Over Hand Tufting techniques, this exceptional area rug is crafted from 100% New Zealand Wool and features a beautifully sculpted composition of raised geometric bands that create remarkable depth, movement, and visual rhythm.\u003c\/p\u003e\n\u003cp\u003eInspired by modern architecture and tribal geometric artistry, the design combines bold chevron formations, structured linear grids, and finely carved horizontal textures into a balanced composition that feels both contemporary and timeless. Each raised motif is individually hand carved by skilled artisans after weaving, allowing light and shadow to naturally enhance the rug's dimensional appearance throughout the day.\u003c\/p\u003e\n\u003cp\u003eFinished in a versatile Ash Grey palette, the Urban Ridge Rug effortlessly complements Contemporary, Modern, Scandinavian, Japandi, Industrial, Minimalist, Organic Modern, and Luxury interiors. The refined neutral tone pairs beautifully with natural oak, walnut wood, polished concrete, limestone, marble, travertine, boucle upholstery, linen fabrics, and curated designer furniture, making it equally suitable for elegant homes and premium hospitality spaces.\u003c\/p\u003e\n\u003cp\u003eCrafted from ethically sourced 100% New Zealand Wool, this handcrafted rug offers exceptional softness underfoot while providing outstanding durability for everyday living. Wool naturally regulates temperature, resists wear, retains its luxurious appearance over time, and provides lasting comfort, making it an excellent investment for living rooms, bedrooms, executive offices, boutique hotels, luxury apartments, and designer residences.\u003c\/p\u003e\n\u003cp\u003eThe signature Handloom Over Hand Tufting technique transforms this rug into a work of textile architecture. Every carved chevron, linear band, and geometric element is meticulously sculpted by experienced artisans, creating subtle relief and sophisticated texture that cannot be replicated through machine production. Each rug celebrates generations of Indian craftsmanship while embracing a clean contemporary aesthetic.\u003c\/p\u003e\n\u003cp\u003eWhether placed beneath a designer sofa, defining an open-plan living space, elevating a modern bedroom, or completing an architect-designed interior, the Urban Ridge Rug delivers warmth, texture, and understated luxury without overwhelming the surrounding décor.\u003c\/p\u003e\n\u003cp\u003eEvery Urban Ridge Rug is individually handcrafted using traditional weaving methods and premium natural wool. Slight variations in texture and carving are authentic characteristics of handmade craftsmanship, ensuring that every rug is genuinely one of a kind.\u003c\/p\u003e\n\u003cp\u003eCreated for homeowners, architects, interior designers, and luxury hospitality projects seeking premium handcrafted quality, timeless geometric design, and exceptional New Zealand Wool craftsmanship, the Urban Ridge Rug offers enduring elegance that remains beautiful for generations.\u003c\/p\u003e","brand":"Premium Rug Collection","offers":[{"title":"4X6","offer_id":51141836832804,"sku":"PRC-URBANRIDGE-4X6-001","price":18000.0,"currency_code":"INR","in_stock":true},{"title":"5X8","offer_id":51141836865572,"sku":"PRC-URBANRIDGE-5X8-002","price":30000.0,"currency_code":"INR","in_stock":true},{"title":"6X9","offer_id":51141836898340,"sku":"PRC-URBANRIDGE-6X9-003","price":40500.0,"currency_code":"INR","in_stock":true},{"title":"8X11","offer_id":51141836931108,"sku":"PRC-URBANRIDGE-8X11-004","price":66000.0,"currency_code":"INR","in_stock":true},{"title":"9X12","offer_id":51141836963876,"sku":"PRC-URBANRIDGE-9X12-005","price":81000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/4175\/8500\/files\/urban-ridge-rug-lifestyle.png?v=1784803976","url":"https:\/\/premiumrugcollection.com\/products\/urban-ridge-rug","provider":"Premium Rug Collection","version":"1.0","type":"link"}